R&B artist, Mawule out of Denver, CO recently released his new video for well recieved single, “It’s Not You.” After a chat about his earlier released single, “Anything,” we here at THISISWHEREIAMALIVE were excited to have him back on to talk about the latest and greatest with Mawule.
1. As mentioned before in our previous interview, you tend to use music as a creative outlet to speak out about social issues. In this video you took a rather strong approach to sexual assault, tell us a little more about the steps you took to conveying this in your new video for “It’s Not You?”
I work in higher education at the University of Denver and took advantage of my resources. I asked colleagues who work in victim and advocacy centers to listen to the music and share ideas that come to mind if they were to envision a music video for the song. From there, Director Garrett Hayes and I took their ideas and used it to develop the storyline and visuals in the video.
2. About how long did it take to film, edit, and polish the video altogether?
We started in March, didn’t finish until early June. Critical evaluations of scene footage and dialogues led us readjust the storyline and re-shoot to makes sure that our message was understandable and salient.
- How did you approach the filming of this video differently than other video?
We collected feedback, conducted research, and engaged in dialogue with people who had been in these situation to get their thoughts. We wanted to produce work that would not trigger people and still make an impact.
- If you could do one thing differently on the video, what would it be and why?
Director Garrett Hayes and I both agree that we would pay more attention to the couple on the couch and build out their story. We wanted to bring awareness to emotional abuse but do not believe we effectively communicated that.
- To give credit where it is due, how was working with Garrett Hayes of Square Visions Media? It’s always a blast working with Garrett Hayes. This video was a lot more challenging compared to the “Black Is Beautiful” music video we first published. With this video, we learned a lot more about each other at times when visions and ideas clashed in the shooting process. I think we both challenged each other, learned how to be better communicators and provide better support for each other when we work on future projects.
- What’s your favorite scene from the video?
All the rewind scenes. I think anyone who watches this music video begins to experience that “ah ha” moment when they see the scenes rewind. I believe at this point is where the message becomes more salient to the audience.
- Any more plans for the rest of 2017, or surprises your listeners can anticipate in 2018?
Pushing the “It’s Not You” music video will wrap up my music work for 2017. However, I am currently working with Garrett Hayes and two otherfilmmakers Johnathan Nicholas and Tim O’Connor on a three part series music video that will jaws dropping for my unreleased songs “Save Me”, “Stay”, and “Closure”. We will be preparing these videos for release in March 2018.